Marketing Manager

At Poppins, we dream of a world where sharing is better than owning. Our mission is to shift from individual ownership to collective abundance, empowering everyone to share their resources for the greater good.

Whether it's your spare room, kitchen tools, books, or garden, we believe our urban lives can be more sustainable and enriched when we own less but have more together.

What we're looking for

Are you a dynamic marketing professional with a passion for creating vibrant communities and redefining consumer habits? Poppins is on a mission to transform ownership into access, and we’re looking for a Marketing Manager (3-5 years of experience) to craft and execute strategies that amplify our brand’s vision and drive engagement. Our ideal candidate will bring our mission to life: grow our user base, nurture our community, and help make Poppins a love brand.

About the position

You’ll own and orchestrate our marketing engine with an exciting mix of strategy and execution, across multiple channels and touchpoints.

1. Content & Brand

• Own the content strategy and calendar: ensure it aligns with goals, seasons, and cultural moments.
• Manage a content creator (intern/freelance) who executes on visuals, Instagram posts and community management
• Evolve the brand voice, tone, and storytelling to deepen emotional connection.
• Spot trends early, know how to ride them (or subvert them cleverly).

2. Growth & Acquisition

• Build and execute acquisition strategies: both organic (SEO, partnerships, community) and paid (Meta Ads, influencers, etc.).
• Test, measure, and optimize campaigns
• Understand our audiences and where to find and activate them: who they are, where they live online, and what moves them.

3. Activation & Retention

• Design and optimize activation flows inside and outside the app.
• Own CRM and lifecycle marketing
• Own CRM and lifecycle marketing: email sequences, push notifications, referral flows.
• Build and maintain a marketing automation calendar to nurture users across key moments.

4. Community & Events

• Animate and grow the Poppins Club: our community of engaged users and local ambassadors.
• Create ways to spotlight users, build loyalty loops, and generate UGC.
• Organize events (IRL and digital) to energize and expand the community.

5. Partnerships

• Source and manage brand partnerships (giveaways, co-marketing, content collabs) to increase brand awareness
• Activate strategic partnerships to reach new audiences and add value to the user experience (media, schools, etc)

6. Performance & Reporting

• Track, measure, and analyze performance across all channels: paid, owned, earned.
• Set and follow KPIs for acquisition, activation, retention, and campaign performance.
• Use tools like Google Analytics, Meta Ads Manager, Branch, Brevo and other email platforms, CRM dashboards.
• Deliver clear, actionable reporting to the founders and broader team.
• Spot patterns, uncover insights, and turn learnings into strategy improvements.

The right fit?

• 3–5 years of experience in marketing, preferably in a startup or consumer-facing brand
• Comfortable across the full marketing stack
• Data-savvy and results-oriented, but also creative and instinctive when it counts
• Strong project manager: structured, autonomous, and dependable
• Deep cultural awareness: you know how to connect with younger, values-driven audiences
• Proficient in marketing analytics and campaign tracking tools (GA4, Meta Ads, email platforms, etc)
• Fluent in French and English, with a sharp pen and social media instinct
• Strong critical thinker: you ask the right questions, challenge assumptions, and solve problems pragmatically
• Solid business acumen: you understand how marketing drives value and make decisions with impact in mind.

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