Go-to Market and Content specialist

Description:

At Poppins, we dream of a world where renting is better than owning. Whether it's your spare room, kitchen tools, books, or garden, we believe our urban lives can be more sustainable and enriched when we own less but have more together.

Poppins launched 8 months ago and is in full expansion. We believe that the shift from individual ownership to collective abundance is one of the big societal shifts about to happen, and are directing all our energy towards making it a reality.Things are happening fast and big this year: we are launching in 15 cities throughout France and beyond, developing a unique brand voice and setting up a community-led growth engine.If you are passionate about new usages, have an entrepreneurial mindset, love hacking things and don’t shy away from doing things you’ve never done before: we’d love to have you.

Missions:

As a Go to market and Content specialist, you will play a key role in developing our brand and fuelling our growth. You will be part of our marketing & comms team, working on social media, offline marketing activation in cities and anything else enabling us to make noise for Poppins.

• Social media:
  • Trend benchmark
  • Content creation
  • Community management (engaging with relevant other accounts)
  • Moderation
• Go to Market:
  • Influencer & KOL mapping
  • Marketing & sales material production
  • Local event coordination
  • Flyering, acting as an ambassador

You’re a fit if you:

• are a doer at core
• like to organize events and are not afraid to talk to strangers
• know the ins and outs of major social media platform and are at ease with tools like Notion, Slack, Canva, and especially all type of AI agents
• have impeccable writing skills
• are studying marketing, communication or business
• are a French native & fluent in English

Process:

• Please send us your application including your resume, cover letter and a 500 character answer each for the 3 questions below.
• ITW with Maya & Marie, including a short live case
• ITW with Lucie

Questions (answer in 500 characters each).

• You have to recruit users for an app in a new city. What do you do to make it happen?
• What’s the last example of a way you automatized work you used to do manually?
• What’s your favorite account on social media, and why?

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